Bob Noble and Nora Paulovich moved back to the family farm in the late 1980s and together with their children Jolene, Cara and Lee continue to grow and develop the operation. We are dedicated to maintaining the highest standards of animal welfare, food safety and environmental stewardship and participate in various programs to help us accomplish that. These include the Verified Beef Program, Environmental Farm Plan and Beef Information Exchange System. Along with that, we strive to contribute to the community and beef industry through involvement in organizations such as Alberta 4-H and were honoured with the ATB Farm Family Award in 2012.